A RESPONSIBLE
MINDSET STARTS WITH
QUALITY

Buy less. Buy better.


We believe the right way to approach responsibility is with honesty
and determination. We put all our efforts into designs that will
stay both relevant and valuable to our costumers. We believe quality
to be the most impactful factor when working with responsibility
We are devoted to putting quality first in every aspect of creating a garment - from the longevity of the design and fit, to the material, craftsmanship and finish.
Caring for people and planet never seemed
more urgent, and reducing our impact has
been part of our mindset from the very beginning.

What we do

  • More than 80 % of our products are made in Europe. This means, that EU labour laws apply to our production. We care about people and planet.
  • We always prioritize ground freight as opposed to high impact air delivery.
  • The majority of our fabrics are sourced in Europe.
  • We favor suppliers who are certified in responsible practices.
  • We limit dead stock by only sourcing the fabric we need and produce only what has been ordered. This means we do not keep a large excess stock.
  • We work in pure, natural materials at any given opportunity, with a special love for wool which is both recyclable and biodegradable.
  • We promise to welcome every opportunity to improve and become part of the change for a responsible fashion business.

Frederikke and Hanne Graumann